Heritage Thread Project
Case Study
A full Squarespace transformation for a sustainable nonprofit reimagining the fashion industry through eco-conscious materials, artisan partnerships, and circular design.
The Heritage Thread Project is a nonprofit dedicated to merging heritage textile craftsmanship with modern sustainability. Their global network of artisans, researchers, and designers collaborate to create clothing and accessories that honor culture while protecting the planet.
Despite an inspiring mission, their website lacked the clarity and polish to attract donors and brand partners. Pages were disjointed, visuals failed to reflect artisan authenticity, and the donation process was cumbersome. They needed a website that looked as intentional as their impact.
We crafted a site that mirrors the tactile richness of woven fabric—earthy tones, organic textures, and refined typography—positioning Heritage Thread as both artisan and authority.
Simplified the donation flow, clarified storytelling, and built dedicated partner portals—transforming the site into a hub for collaborations and transparency.
Through our Concierge program, we manage campaign updates, grant highlights, and impact reports—so the Heritage Thread team can focus on their work, not their website.
*Reported in the first quarter post-launch through analytics and partner feedback.
“Luxora House understood the soul of our mission and translated it into a digital experience that feels alive, grounded, and intentional. Our story finally looks as beautiful as the work behind it.”